Dodge Brand Wins KBB Brand Image Award - Again!
By Grogan's Towne Chrysler Dodge Jeep Ram of Toledo, OH
For close to 80 years, Dodge brand vehicles have been associated with the best looking, and best performing, muscle cars to come out of Detroit. Today, that perception has been cemented for third year in a row by Kelley Blue Book when it named Dodge the Best Car Styling Brand in the KBB 2021 Brand Image Awards.
"Dodge represents quintessential American muscle through and through," said Isabelle Helms, vice president of research, market intelligence and pricing strategy for Cox Automotive. "Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand. That styling is matched perfectly to unrivaled performance under the hood. Dodge is true to its brand from its styling to its performance."
"Dodge represents quintessential American muscle through and through," said Isabelle Helms, vice president of research, market intelligence and pricing strategy for Cox Automotive. "Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand. That styling is matched perfectly to unrivaled performance under the hood. Dodge is true to its brand from its styling to its performance."
What is Kelley Blue Book?
When referring to the value of a used car, you may have heard the phrase "What is the Blue Book value?" This refers to Kelley Blue Book. Founded in 1926, Kelley Blue Book, is the used vehicle valuation and information source relied upon by the automotive industry. Each week, the company provides market values on its website KBB.com, including its famous Blue Book Trade-In Values and Book Price Advisor tool, which provides a range for what consumers can expect to pay for a used car or truck. KBB company valuations are commonly used by automotive dealers, finance companies, insurance companies, and governmental agencies.
What are Kelley Blue Book's Brand Image Awards?
The Kelley Blue Book Brand Image Awards began 13 years ago and recognizes automotive manufacturers achievements in maintaining the features that capture the interest of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury, and truck segments. The 2021 Brand Image Awards are based on consumer automotive perception data statistics as collected on the KBB website.
What Dodge vehicles were top-rated by KBB's Brand Image Awards?
The Dodge Charger SRT Hellcat Redeye is recognized by the public almost certainly because it is the most powerful and fastest mass-produced four-door sedan in the world. It serves up 797-horsepower, 707 lb.-ft. of torque, and a top speed of 203 mph.
Also recognized is the Dodge Challenger as the world's quickest, most powerful muscle car. The 807-horsepower Dodge Challenger SRT Super Stock is the halo vehicle of the Challenger lineup, outperforming literally all the competition in today's horsepower wars.
And, of course, for the SUV set, the Dodge Durango excels for 2021 with an updated exterior, a new interior with a Challenger-inspired styling, and more performance than ever. The Durango is now available in six models including the 710-horsepower Dodge Durango SRT Hellcat - the most powerful SUV ever built.
About Grogan's Towne Chrysler Dodge Jeep Ram of Toledo, OH
Grogan's Towne Chrysler Dodge Jeep Ram offers the full line of Dodge vehicles as well as a carefully selected lineup of pre-owned vehicles to customers in the Toledo area. The staff at Grogan's Towne take pride in establishing a friendly, honest relationship with every person that walks through our doors. We invite you to become one of them!
For further information about the Kelley Blue Book Brand Image Award winners, the folks at Grogan's Towne Chrysler Dodge Jeep Ram invite you to contact us at your convenience.