Jeep Named Most Patriotic Brand
Ask a group of Americans to name a uniquely American institution and Brand Keys, an international brand research company, believes you will likely hear "Apple Pie," "Football," but most certainly "Jeep." That's right: Jeep! An annual survey by Brand Keys found the Jeep brand is viewed as more patriotic than other uniquely American brands. As matter of fact, it came in #1 in ranking! The folks at Jeep aren't surprised.
"The Jeep community is like no other," said Olivier Francois, Global Chief Marketing Officer, Stellantis. "With the Jeep brand's recognition as America's 'Most Patriotic Brand,' we see that there is no other automotive brand that is so instantly recognizable and none whose freedom proposition is cemented into the history of its home nation like the Jeep brand, and protected with such passion by its owners and enthusiasts not only in America but around the world."
Who Is Brand Keys?
Brand Keys is a global research-based company that helps Fortune 500 and Global 1000 clients develop highly successful loyalty, brand health, and emotional engagement strategies. Their specialty is developing customer loyalty metrics that are predictive of future in-market consumer behavior. The company takes pride in their accurate ability to predict brand flightpaths, sales, shares, and brand profitability.
What went into the "Most Patriotic Brand" study?
The Most Patriotic Brand study used a sample of 5,804 consumers aged 16 to 65 with a balance of gender and political affiliation. Those surveyed were pulled from 9 different US Census Regions and a total of 1,172 brands were included for evaluation. The president of Brands Keys explains.
"Independence Day is an appropriate time to acknowledge the history and value of patriotism," said Robert Passikoff, President of Brand Keys. "And those who have contributed to it. 'Patriotism' is one of the most powerful values a brand can own, and the Jeep brand has led the brand patriotism-parade since the Most Patriotic Brand in America survey was created. A brand like Jeep that can literally own a value as strong as patriotism is able to emotionally differentiate themselves from the competition and engage customers. The Jeep brand track record proves that, and we are proud to congratulate them again this year for their extraordinary accomplishment."
Why would Jeep be considered the #1 Most Patriotic Brand?
No doubt because of Jeeps involvement in World War II. Here's a little history of the brand.
The Jeep legend began in November 1940, just a year before the United States entered the war. The United States government realized that the war in Europe was gaining in intensity and started to gear up in case we were to join. One of the first things they needed was a small, highly-capable 4x4 vehicle and the folks at Willys came through.
From 1941 to 1945 Willys produced the MB. This was the original go-anywhere vehicle, which came to be known by its nickname, "Jeep". Willys produced over 300,000 MB vehicles during WWII and they were heavily used by every division of the American military. Many people said that the Allied victory during WWII was due in no small part because of Jeep vehicles.
What is Jeep doing to celebrate this?
As a tribute to U.S. military members, the Jeep brand offers special Freedom Models across the entire lineup for the 2021 model year. These Freedom models feature military-themed exterior and interior design details, such as the large military star decal on the hood, matte black/Satin Carbon wheels and an American flag along the side of each vehicle.
As part of its long-standing relationship with the United Service Organizations, the Jeep brand will make a $250 donation to the USO with every 2021 Freedom edition sold. All active and recently retired service members also qualify for $500 Military Bonus Cash across the Jeep line.
Contact the Jeep Experts at Grogan's Towne CDJR of Toledo, OH!
At Grogan's Towne, we have a skilled and knowledgeable sales staff with many years of experience satisfying all our Jeep customer's needs. Located in Toledo, Ohio, we are Jeep experts and are tremendously proud of the patriotic nature the Jeep franchise holds.
Interested in a Jeep? You can view our current inventory here.
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